July is all about the start of a fresh financial year. That means business is in the spotlight as is tax time. Meanwhile, mid-winter is fast approaching and publications are beginning to seek their seasonal content for spring.
In short, this is one of the busier months on the media calendar, with all industries and sectors in full swing.
So, pen’s at the ready because there’s lots of opportunity to be had…
Tip of the Month
The Human Angle – People love to hear about what makes others tick, so articles that allow an insight into an unusual journey or that offer an insight into people overcoming adversity can be great topics for the media. Include the Human Angle in your release strategy!
- The flower symbol of July is the water lily.
- July’s gem is the ruby.
- The zodiac signs for July are Cancer (June 21 – July 22) and Leo (July 23 – August 22).
Release Ideas and Angles for July:
Winter – Winter remains very much THE big topic at the moment. From winter getaways to recipes, fashion and heating tips, ‘tis the season to warm up, and chow down on hearty foods while pondering your wardrobe and a mid-year break that either embraces or escapes the cold.
Christmas in July – Many people will take advantage of the nip in the air, hosting a European style Christmas in July. What tips, ideas or fundraiser tie-ins do your have for sharing the “festive season”?
New financial year – With July comes the new financial year, bringing a host of retail sales along with a fresh perspective for business in the year ahead. This month provides the opportunity to talk about:
- Tax returns
- Business forecasts
- Business resolutions
- Personal finances
- Health insurance
- Career changes
Technology – While we’re talking business, technology is a consistent hot topic in the business realm courtesy of new innovations like Cloud computing, the Internet of Things, Big Data and AI. Predictions and tips on what this technology can do for individuals, business, the rural community, education and more are always welcome.
Retail trends – Meanwhile, on the flip side, technology and e-commerce is having major implications for industries like retail. Articles about the future of bricks and mortar stores and customer service in the internet age are timely and popular.
Dry July – Dry July is just one of many awareness events that is held throughout this month (you can find more in our key dates calendar). This is a good time to talk about alcohol consumption in Australia and host a Dry July initiative at your business to profile your involvement.
Farm safety – Another awareness campaign with great potential for coverage is Farm Safety Week. Held from July 21 to 26, this event is the chance to talk about the dangers of farming, the statistics, incidents and the challenging lifestyle that is living on the land.
Exams – Many Year 12 students are in the lead-up to their major exams, with trials to be held in the coming weeks. Tips on exam preparation, choosing a degree and careers advice are timely. Meanwhile parents may also be looking to next year when it comes to selecting schools for their child.
What tips do you have for school selection or for getting little ones ready to start their formal education?
Affordable living – Barely a week passes without mention of the expense of living. From housing affordability to electricity prices and employment opportunity, it is a consistent big issue.
If you have advice, tips or commentary now is the time to weigh in, with people currently focussing on their tax time finances.
Spring – The days may be cold and short but make no mistake, spring is already on the media’s agenda. Now is the time to start talking spring weddings, fashion, recipes and health for magazines and publications that operate months ahead.
Some Key July Dates you could write a release around:
|13-20||July||National Diabetes Week|
|21-26||July||National Farm Safety Week|
|26-27||July||White Ribbon Night|
|28||July||National Tree Day|
|30||July||International Day of Friendship|
For more key dates and new angles around them visit our Key Dates Calendar
One Final Tip:
Share the love – If you’ve had a media win, don’t forget to tell us so we can share it.
Your media exposure helps everyone in the group understand the news that hits the right notes, while sharing is a way of saying thank you to the media outlet.