Welcome to a new year, and with a new year, we set resolutions and goals for ourselves and this year on of yours may be to reach out to the media more.
We are excited to help our members make as many Media Connections as they can this year and that all comes down to preparation and planning.
Traditionally a fairly quiet time in the media, January is all about resolutions and predictions and is a great time to plan your evergreen and key date media for the year ahead.
Tip of the month:
Get ahead of the game: While PR Teams and Marketers are on leave, January presents the perfect opportunity to plan out your media strategy for the year, noting what dates will be relevant to you and jotting down release ideas that you can cover. Our Key Dates Calendar is your starting point full of dates and angle ideas, and if this is your slower time of year, start writing your article and release bank so you can respond to callouts when they occur.
Release Ideas and Angles for January:
We all did it…at midnight on December 31 we resolved to do better in various areas of our lives. Resolutions span a number of fields from less screen time for the kids to healthier eating and more exercise, so embrace the area that suits your field and assist people with tips and advice to help them achieve their goals in 2019.
The New Year brings the opportunity to reflect on career choices and possible changes. What tips and advice do you have for people considering climbing the career ladder or making a career shift?
The Year that was:
Take a look back. The first few weeks in January are a great chance to take a look back. Why not review the tools or events that stood out for you in 2018?
It may feel like you can step away from the calendar and kick back for a while, but Valentine’s Day is just around the corner. If you have tips, products, services or venues relevant to romance, now is the time to start getting your message out.
Back to School:
With January underway the countdown to school begins. From healthy lunchbox ideas, to sourcing stationery and handling the first day of school, how can you help families get through this event? School Leavers and University:
It’s not just the littlies enjoying their first day at educational institutions, now is the time school leavers are preparing to shift out of home and head to university. Relevant checklists, tips and budget advice are always welcome for this milestone event.
Summer Entertaining and Cooking:
Summer sees us eating and cooking outdoors more, so recipes, products and heath tips and HOT in the media right now!
Dollars and Cents:
Just as the hip line took a hit over the festive season, so too did the hip pocket. What can people do this year to improve their finances, reduce debt and devise a proper budget?
DIY and around the home tips:
With school and annual holidays, summer is the time of odd jobs. From staying safe to how to’s it DIY and weekend jobs will are trending in the media right now.
Back to Business:
As business returns to action for the New Year, what are the top tips, ideas and topics that will see them succeed? Again this arena is a big one, ranging from technology to cybersecurity, marketing tips, retail predictions and more.
Some Key January Dates you could write a release around:
|14-27 Jan||The Australian Open|
|18-27-Jan||Aboriginal Cultural Showcase|
For more key dates and new angles around them visit our Key Dates Calendar
One Final Tip:
Be consistent in 2019! The media like to take their time and get to know YOU, so the more of your story you can share, through tips, news and education the more they get to know you! So make it your New Year's resolution to be consistent and submit your releases regularly this year.