December is a month of extremes in the media as the countdown continues to Christmas, we reflect on the year that was, and look to the year ahead.

It’s a month that kicks off with the Christmas frenzy but soon quietens as people go on holidays and industries, including the media, wind down for the Christmas break.

The upshot is, there are plenty of opportunities for you to be seen during a period where the media is actively calling out for fresh and interesting content.

Tip of the month:
Use the KIS (keep it simple) principle – Media releases should be kept simple. Only take on one angle at a time; stick to the who, what, when, where, then why and how formula; and don’t be overly technical with your wording.