Creating great content is one thing. Monetising it is another.
If you’re already sharing products, tools, or services you use and love, affiliate marketing might be the next smart step in your content strategy. It’s not just about making money (though that’s a nice bonus), it’s about partnering with brands that align with your audience and values, and adding helpful, relevant recommendations into your content mix.
At Enever Group and Business Business Business, we’ve worked with a variety of affiliate platforms and brand partners. And in this blog, I’m sharing the systems, platforms, and strategies that work best for us, and how you can start building affiliate relationships that feel natural, not pushy.
What Is Affiliate Marketing?
At its core, affiliate marketing is about relationships.
You promote a product, tool or service that aligns with your brand, and when someone clicks through your unique affiliate link and takes an action (like signing up, making a purchase or entering their details), you earn a commission.
It’s performance-based and built on trust, so authenticity is key. If your audience doesn’t believe your recommendation is genuine, the link won’t convert. But when it is a good match, it’s a win for you, your audience, and your brand partner.
How Affiliates Pay
Affiliate programs generally fall into three types:
- Pay-per-sale – You earn a percentage of the purchase made through your link.
- Pay-per-click – You’re paid based on the traffic you refer.
- Pay-per-lead – You’re paid when someone signs up or submits their contact details.
Most programs pay out monthly via bank deposit or PayPal. Just make sure you check the payment terms and thresholds when you sign up.
Where to Start with Affiliate Marketing
Begin with the products and services you already use and trust. Your content will feel more natural, and your recommendations more relatable.
If you’re producing audio and video content, what platform are you editing on? If you’re creating graphics, what design tools are you using? And many more that you’re already using in business.
These are the tools you’re already working with, so they’re perfect starting points for affiliate partnerships that make sense for you and your audience. From there, look into affiliate platforms that connect creators and business owners with brands.
Here are the networks we’ve had success with:
Affiliate Networks We Love
Perfect for connecting with a global network of advertisers. We began with Impact through APD in the Family Capers days, and they’ve grown to offer robust tools and insights for affiliates across all industries.
A favourite for B2B partnerships, especially for those of us recommending software and tech tools. Clean interface, good tracking, and quality partners.
One of the biggest affiliate networks with thousands of merchants, including many we already use in our business. Their dashboard makes it easy to view performance and track offers.
Creative Ways to Use Affiliate Content
Affiliate marketing isn’t just banner ads (though they have their place). You can weave affiliate content naturally into your marketing through:
- Blog posts or reviews – Share how you use a product or what makes it stand out.
- Social media shout-outs – Keep it casual and useful, like sharing a tool you use daily.
- Feature comparisons – Help your audience choose between options by breaking down the features.
- Videos or tutorials – Show the product or service in action.
- Special offers or bonuses – Partner with brands to offer your audience something exclusive.
- Webinars or interviews – Feature a partner brand or expert and provide affiliate links in the follow-up content.
We also love tools like Adsanity for managing banners across our sites.
What to Look for in a Good Affiliate Partnership
Not all affiliate programs are created equal. Before you apply, ask:
- Is this product genuinely useful to my audience?
- Is the partner brand reputable and easy to communicate with?
- Does the payment structure suit the way I create content?
- Are there clear FAQs, terms, and support?
And always disclose your affiliate relationship because transparency builds trust.
Affiliate Marketing That Feels Natural
Affiliate marketing is a long game, not a get-rich-quick scheme. It takes time, patience, and intention. But when done well, it becomes another income stream that supports your business and helps your audience discover tools and products they’ll genuinely love.
Choose your partners wisely, weave them into your content with care, and always keep your audience’s needs front and centre. And remember, if you wouldn’t recommend it without the commission, it’s probably not the right fit.
Affiliate Disclaimer: Some of the links shared in this content may be affiliate links. This means the Enever Group may earn a small commission if you purchase through them, at no additional cost to you. We only recommend products and services we trust and believe will benefit you. For full information, see our terms of use.
