Tremendous change has and is happening because of Covid-19 Often in business, business owners become bogged down in the day-to-day running of things.
Getting caught up in the operation so much that we miss seeing the big picture of our goals is a sure way for it all to end in tears. This time of isolation is a great time to reflect and identify the course to your future.
To realign your focus, try these three critical questions:
1. WHAT: Exactly WHAT you want to achieve
Form a clear picture of what we want to achieve. Regardless of what it is you want to achieve, a clear picture in your mind is essential.
2. WHY: Why do you want to deliver this, achieve this particular outcome. This goes to inspiration and motivation.
Without a clear and powerful inspiration, remaining motivated can be an enormous struggle. If what you want to achieve truly inspires you, motivation will no longer be an issue.
3. HOW: How do you plan to achieve your goals? Having a clear plan of how you will achieve your goals and objectives is possibly the most important factor in achieving business success.
Knowing WHAT you want to achieve and WHY you want to achieve it is a good start. Not knowing HOW will miss the essence of business planning and therefore the full opportunity.
Grab the Full Opportunity
Marketing pioneer Lester Wunderman famously noted: “The most dangerous question a prospect or customer asks is ‘Why should I?’ And he may ask it more than once…”
Know the answer to that question and how you will deal with (overcome) whatever obstacles are placed before you (planning) and your path will open and be clear to your chosen outcomes.
