In the business world telling people about what you do is almost as important as how well you do it. And when it comes to marketing, there’s no one size fits all approach. This is why a professional marketing plan is imperative to your business. A coach or mentor can help you create this plan, turning your marketing dollar into real results, and here’s how.
Demographics
Marketing isn’t necessarily telling the world about what you do, but about informing the right people of your service or product. A professional coach with marketing expertise can help you ascertain your market’s demographic and target them strategically, using the right promotional tools. This not only saves you time, but money, with your message reaching the people most likely to be your customers.
Multi-faceted approach
Marketing in the modern age involves a lot more than just printing flyers or placing an ad in the local paper. These days there’s social media, blogs, websites and promotional events along with traditional advertising via radio, TV or print. A professional can help you decide what strategies are right for you, whether that’s search engine optimisation, press releases or even infomercials.
Industry expertise
Importantly, a professional coach is more likely to have access to writing expertise, good contacts or greater buying power in the advertising market. This means your message is being delivered in a professional manner to the right target at the right time for maximum effect.
Image
There’s a fine line between marketing and branding, and a good marketing plan will encapsulate both. A coach or mentor can get to the heart of what you want to say and deliver your message in a manner befitting the image of your business that targets your type of customers. This not only adds to your professionalism but helps cement your business identity in the marketplace.
Cost
Yes, a coach and marketing plan may cost you in the short term, but the reality is it will save you time and money in the long run, with the ultimate outcome being financial return as word gets around about your business or product.
A great marketing plan will comprise a number of factors and be rolled out over a period of time. It helps identify who you are, tells your prospective customers what you do, and informs them why they should choose you over your opposition. Done well it could be the difference between a business getting by and a business that booms.
