Each week I see many posts on social media platforms by people lamenting the fact that many people fail to understand what they (the writer) actually does. As a result, they (the writer) have difficulty marketing their services or product.
Most of us starting out in business have the idea that we can – and want to – help everybody. Sadly, ‘everybody’ often turns out to be nobody.
This means of course that trying to satisfy ‘everyone’ simply doesn’t work. Customers tend to be looking for a particular outcome. As such your story needs to be about what you do (deliver) not what you do (work).
Knowing who your ideal client means you are many steps ahead in achieving more clients and more importantly, more of your ideal clients.
To help you align your view of your business with your clients view of your business, my workshop “How to Find & Identify your Ideal Client” On the 26th October 2019 is where I will walk you through the process of identifying your ideal customer.
Your ticket includes; the session with me, Morning Tea, a Light Lunch and Afternoon Tea. PLUS a review of your ideal client description/persona with me via Zoom.