2A new song,  a new CD share the story, meaning and launch details with the Media as part of your marketing process.

You want the Media to play your new CD/Song so you need to tell them about it.

Include a video link or sound sample so they can get the feel of our music and what you have to offer.

And remember if you are having a launch or reading remember to invite the media!

Tips for Creating Your Release:

  • Write a great headline should be short and snappy to grab attention. It should include points from your release and sum up its subject.
  • The first paragraph is called ‘the lead’. It is the most important part of the release and should contain the strongest key message it where the who, what, when, where, and why of the story lives.
  • Journalists and Editors see lots of releases and may not read beyond the first paragraph, so it is important that it contains all the necessary and relevant information.
  • After the lead, each remaining paragraph should be less important than the one that precedes it. When your release is written this way, the story can, if necessary, be trimmed from the bottom up.
  • Keep each paragraph is self-contained and regardless of how many paragraphs are deleted, the story should still
    make complete sense.
  • Keep your media release to one page (maximum 400 -500 words). The aim is to encourage a reporter to pursue your story, not to overwhelm or bore them with detail.
  • Finish with the Media Contact Details and the Company Boilerplate. The Boilerplate is your media “elevator pitch.” about your company and product offerings to a reader who may have no prior knowledge of them.

Example Media Release Template Album/Song Launch

You want the Media to play your new CD/Song so you need to tell them about it.

Include a video link or sound sample so they can get the feel of our music and what you have to offer.

And remember if you are having a launch or reading remember to invite the media!

Title [Record Company and/or Artist] Announces the New Album [Title of Album] from [Name of Artist]

[City, State] – [Record Company and/or Artist] is thrilled to announce the release of the [latest, debut, etc.] album from [Artist], [Title of Album], available everywhere on [Date].

[Album title] is [description of album, including genre and any other relevant details. Also include any information about singles, whether already released or about to be released].

[More details about artist and/or label, including artist’s relationship with label].

[Quotes from artist, label representative and/or any critics that received early copies of the album].

[Media Contact Details]

[Company Boilerplate]