When writing your book letting the media know about the launch and any readings is a great way to get the word out there.
The media is a great way to sell and get attention for you new book. You need to grab the journalist’s attention with a catchy quote or two from your book and support it with feedback from readers and critics.
If you are having a launch or reading remember to invite the media!
Tips for Creating Your Release:
- Write a great headline should be short and snappy to grab attention. It should include points from your release and sum up its subject.
- The first paragraph is called ‘the lead’. It is the most important part of the release and should contain the strongest key message it where the who, what, when, where, and why of the story lives.
- Journalists and Editors see lots of releases and may not read beyond the first paragraph, so it is important that it contains all the necessary and relevant information.
- After the lead, each remaining paragraph should be less important than the one that precedes it. When your release is written this way, the story can, if necessary, be trimmed from the bottom up.
- Keep each paragraph is self-contained and regardless of how many paragraphs are deleted, the story should still
make complete sense.
- Keep your media release to one page (maximum 400 -500 words). The aim is to encourage a reporter to pursue your story, not to overwhelm or bore them with detail.
- Finish with the Media Contact Details and the Company Boilerplate. The Boilerplate is your media “elevator pitch.” about your company and product offerings to a reader who may have no prior knowledge of them.
Example Media Release Book Launch/Reading
Title: [Publisher and/or Author] Announces the Release of [Genre] Book [Title of Book]
[City, State] – [Publisher and/or Author] are proud to offer the [latest, debut, etc.] work from [Author], [Title of Book], hitting bookstores everywhere on [Date].
[Book title] is a [compelling tale, informative how-to, etc.], focused on [basic themes of book, or subject matter covered, if it’s non-fiction].
[Further synopsis of book and/or details about the author that help to make the case that bookstores will want to buy copies of this because their customers won’t be able to resist it].
[Quotes from author, and/or any critics that received upfront copies of the book].
[Media Contact Details]