As a business owner, you understand the importance of measuring the success of your marketing efforts. Knowing which numbers to focus on can be challenging, but in this session, we will cover the most important metrics that will provide you with valuable insights and analytics for your business and where to find them.
Firstly, we will look at social media insights and reach. Social media platforms provide valuable data on the reach of your content, the engagement it generates, and the demographics of your audience. We will discuss how to access and interpret this data to improve your social media strategy and reach more potential customers.
Next, we will delve into Google Search Console reports. This tool provides critical information on how users are finding your website, what keywords they are using, and how your site is performing in search results. We will show you how to use this data to optimize your website for search engines and improve your online visibility.
Finally, we will explore email open rates. Email marketing is a powerful tool for reaching out to your customers and driving sales. Knowing the open rate of your emails will help you understand the effectiveness of your campaigns and identify opportunities to improve engagement.
Throughout the session, we will also cover the basic metrics of impressions, clicks, and conversions. These numbers will help you understand the level of engagement your marketing campaigns generate and how many leads are converting into customers.
By the end of this session, you will have a better understanding of the numbers you need to focus on to measure the success of your marketing efforts and gain valuable insights and analytics for your business.
Marketing Circle How-to Sessions are member-only events and best attended live for the Q&A you get with Linda however there will be recording access in our members area available for 12 months post-session.