Category: Creating Impact

What PR isn’t and what it can’t do for your business

When considering a PR strategy for your business, it is just as important to understand what PR isn’t and what it can’t do as it is to look at what PR can achieve.
Often we hear that PR is the Magic Bullet and the answer to many a marketing prayer. That simply isn’t the case. PR is part of a greater strategy to build a business brand where you are renowned for your expertise.

To help you get the most from PR let’s cover some of the things that PR isn’t as well as things that it can’t do so you have a better understanding when to engage PR as part of your marketing procedures.

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Know your media and what they look for

One of the best ways to be a go to source is to know your media, what they look for an how you can help.While the high-profile mainstream media of TV radio and print are probably the favoured candidates on your PR hit list, you also need to think outside this realm to build your profile. This involves understanding all the places where your audience seeks their news and being aware of what’s being covered, when.

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10 Essential Elements when Creating a Website for Growing Your Business

In today’s business landscape, it’s no longer enough to run a business without a web presence. Consumers turn to the internet for almost everything from product and services info to location.

A simple, well-designed website can give you an edge in your field, and if you have something to sell, your website can reach new markets and expand your business easily.

Whether you’re a coach, course creator, or small business, a website is an essential business tool.

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