Short form video is on the rise and we need to make it part of our marketing plans for 2022

In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. In fact, as of 2022, an average person is predicted to spend 100 minutes per day watching online videos.

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (Cisco).

So today lets’ explore some short form video ideas and tools so you can add Shortform video to your marketing plan

Capcut: CapCut is a free all-in-one video editing app that helps you create incredible videos. Cut, reverse and change speed: getting it just right is easier than ever, posting only your wonderful moments. Advanced filters and flawless beauty effects open up a world of possibilities. We love Capcut for adding captions especially and greenscreen videos.

Inshot: Is a powerful phone editing app like Capcut add stickers and texts with a Full Function Timeline. Easily sync Stickers and Texts with video.

Wave: Easily create and edit videos for your social media, emails, website, and blog with just one awesome tool! Enrich your content with 200M of stock videos, images and audio clips. Customize templates, style your videos, add captions, embed on your blog, drill down into video analytics and much more.

Pictory Pictory uses AI to easily convert long-form video and text content into short branded videos for social media, by selecting key messages you can turn long-form videos into short form in under 30 minutes.

Moshow: MoShow instantly turns your photos into fun, attention-grabbing videos perfect for social media.