If you’re waking up each morning asking, “What should I post today?” your marketing is probably running you, not the other way around.
I’ve seen this cycle play out with hundreds of business owners. And I’ve been there too, in the early days. But if you want the kind of results that grow your brand, bring in leads, and create consistent momentum, you need to step into your role as the CEO of your marketing.
Planning your marketing like a CEO isn’t about fancy frameworks or massive teams. It’s about clear goals, strategic thinking, and a system that works with you, not against you.
How to Plan Your Marketing Like A CEO
Start with Strategy
As a CEO or marketing strategist, you’ll never grow a sustainable business if you’re relying on spontaneous content or last-minute ideas. Ask yourself:
- What outcome do I want from this campaign?
- Do I want visibility, leads, engagement, or repeat business?
When you know your goal, your content has direction, and your strategy has purpose. Every post, every video, every email should tie back to your bigger business goals.
Think in Seasons, Not Days
CEOs don’t plan day by day. They plan by season. Your marketing should too.
Look at your year in quarters. What are your key focuses each season? What do your customers need during that time?
That’s why in The Marketing Planner, we plan by quarter. We are setting clear goals, mapping out themes, and breaking them down into actionable steps for both monthly and weekly tasks. This approach ensures your marketing remains consistent and aligned throughout the year.
Data Over Drama
Likes and reach are nice, but they don’t pay the bills. CEOs focus on the data that matters, such as traffic, conversions, engagement quality, and sales.
Track what works and what doesn’t. If something performs well, double down on it. If it doesn’t, let it go. The data tells you where to focus your energy and where to stop wasting time.
Delegate Like a Pro
One of the biggest CEO moves you can make is to delegate. Focus on what you do best and hand off the rest.
You might delegate graphics, video editing, website updates, or even outsource to an expert. It’s not about doing it all yourself. It’s about ensuring everything gets done well.
And remember, your time is valuable. If someone can do a task in three hours that would take you six, that’s time you can spend generating income and growth.
Build Systems That Support You
Creative marketing is fun, but consistency comes from systems. Systems are the backbone of every strong marketing plan. Use checklists, templates, and workflows to create repeatable success. Whether you’re running a campaign, planning a launch, or managing social media, your systems make sure nothing gets missed.
Inside The Ideas, Impact & Marketing Circle, we’ve built templates, checklists, and workflows to make this easy, so you can focus on creativity, not chaos.
Key Takeaway
Planning your marketing like a CEO is about leading with clarity, setting goals that matter, and using data and systems to drive results. The marketing you plan today will show up in your results three to six months from now. So take the time to plan well now. It’s the best investment you can make in your future success.
Your Next Step
Grab your Marketing Planner and start mapping out your next quarter like a CEO.
- Set one clear marketing goal for the next 90 days
- Outline the themes that align with it
- Choose one system or process you’ll delegate or refine
Need help putting it together? Book a discovery call with me and let’s plan your marketing strategy together.
Ready to Shift from Reactive to Strategic?
Here are some tools and resources to help you map it all out:
This is your CEO marketing command centre. Use it to map your campaigns, track your goals, and plan each quarter like a strategist. Built for small business owners who want to lead with intention.
The Ideas, Impact & Marketing Circle
Inside the Circle, you’ll find done-for-you templates, video tutorials, campaign checklists, and live strategy sessions with me. This is where we ditch the overwhelm and make marketing feel doable again.
Want my eyes on your marketing plan? Let’s unpack what’s working, what’s not, and create a simple path forward. Great if you’re ready to uplevel your strategy, but not sure where to begin.
Highlights
- 00:00 The Truth About Your Marketing
- 00:18 The Importance of Strategic Marketing
- 01:21 Setting Clear Marketing Goals
- 01:58 Thinking in Quarters: Seasonal Marketing Planning
- 02:49 Data-Driven Marketing Strategies
- 03:53 Delegating for Marketing Success
- 05:23 Building Repeatable Marketing Systems
- 06:04 Effective Marketing Planning
